Personalized Web Content Services for Your Site

A good personalization strategy lets you customize each customer or clients’ web experience, resulting in happier visitors and more revenue for you. Our personalization services are 100% transparent – you always know exactly where your money goes!

91%

Retention Rate

Industry average: 50%

WHY IS OUR
RETENTION RATE SO
HIGH?

Scalable solutions
Industry specialists
Proven

93%

CLIENT SATISFACTION SCORE

Industry average: 72%

WHY IS OUR
SATISFACTION SCORE
SO HIGH?

Project management
ROI tracking
Diverse skillsets

“I have 16 years of industry experience, and BSG is the best agency I’ve ever worked with.”

Head of Marketing, Software company

Rated 4.8/5 stars

93%

CLIENT SATISFACTION SCORE

Industry average: 72%

WHY IS OUR
SATISFACTION SCORE
SO HIGH?

Project management
ROI tracking
Diverse skillsets

What you get when you partner with BSG for website personalization services

When you partner with BSG for website personalization services, you’re getting more than just someone telling you how to personalize your website to your audience — you’re getting a site personalization strategy that’s fully customized to your business and optimized for long-term success. Check out some of the key aspects of BSG’s website personalization services.

Behavioral personalization

Personalization is the name of the game. We help you uncover key insights about your target audience through thorough customer research and web analytics tools like GA4. Together, we’ll discover valuable behavioral data about your customers like:

The pages they visit
How they arrived on your site
How long users stayed on your site
Products or services pages they visited
And more!

From there, we’ll help you identify ways to personalize your site to those audiences, whether it’s creating content or adding elements to your site like recommended product options or personalized pop-ups.

Monthly A/B testing and content tweaks

One day, a personalization strategy is working. The next, it may not be. It happens! That’s why our website personalization services include monthly A/B testing to ensure your site is always in tip-top shape and offering a unique customer experience for each person that visits your site.

Feel like some of your content could use a revamp? We get it — our website personalization services also come with monthly content tweaks so you can keep things fresh for site visitors and display content that’s always up-to-date.

Detailed quarterly reporting

Our website personalization services don’t end once your customized strategy is implemented — we work with you long after to ensure it continues driving results. This includes detailed quarterly reporting to ensure each element of your website is performing to its full capacity and helping you achieve your digital marketing goals.

SMEs and industry-leading tech helping you drive results that matter

Our website personalization services come with two distinct benefits. First, you’ll have a team of 500+ subject matter experts (SMEs) helping you every step of the way. From developing a personalization strategy to implementing site changes, our team of digital marketers with over 25 years of experience will be right there to help you drive long-term success for your business. This means implementing personalization strategies tailored specifically tailored to your business and built for long-term success.

Your search for personalized web content services ends here

All of your customers are different, and a one-size-fits-all marketing strategy won’t be able to engage all of them.

Pricing custom to you.
Starting at $250 per month.

Unlock a 25% greater marketing ROI with BSG’s personalized web content services

BSG

Dedicated account manager interfacing with team of digital marketing experts
Customised reports to track results, measuring, optimize, and track ROI
In-depth analysis of your business goals, industry and competitors
In-house project management, 24/7 help desk, and direct client phone line

Typical Agency

Dedicated account manager responsible for strategy, but will need your help implementing solutions
Third-party tracking and analysis with subscription costs passed to you
Cookie-cutter checklist and solutions for optimizing your campaigns
Regular, but unreliable when site issues happen, and you need help now

In-house Marketing

One or more team members tryong to keeup-up with fast-paced marketing advancements
Analytics suits for measuring and improving campaign performance
S.M.A.R.T. goals, but difficult to achieve with limited resources, time, and skillsets
Varied with documentation gaps leading to project delays and wasted budget.

More high-quality leads

Personalized website content allows you to create and implement targeted messaging that directly addresses customer pain points. Because you address these pain points head-on, you’re more likely to snag the attention of high-quality leads who are actively looking for a solution. You won’t need to worry about staying up to date with the latest trends or finding the time to manage and monitor your campaigns, your agency will take care of all that for you. Plus, you won’t need to worry about shelling out the costs it takes to run the same sized team in-house. It’s no secret that digital marketing takes a lot of work, and you need a team of experts to pull it off. But in-house marketing costs aren’t cheap. Salary costs, software and tools, and employee benefits can start to stack up. Not to mention you’d need to hire A LOT of team members to launch, manage, and optimize multiple digital marketing strategies. Well, you can kiss all those costs goodbye with an agency.

Better customer experiences

A personalized website creates a customer experience that feels tailored to each person who visits your site. Instead of a generic shopping experience, people feel like they’ve found exactly what they needed on your site with no hassle.

Increased customer loyalty

Personalized website experiences stand out — they’re memorable for web visitors and can be the key factor that sets you apart from your competitors. As a result, people are more inclined to revisit your site and turn to you for future purchases or services, staying loyal to your brand. And the best part? Loyal customers will talk about you to other prospective customers, spreading the good word about your brand and inviting more people to partner with you!

More revenue

Finally, website personalization services can help you pave the way for increased revenue. After all, who wouldn’t want to interact with a website that seemingly understands what each person needs and helps them find what they’re looking for? Those loyal customers you’ve created will keep coming back, driving more revenue for your business.

Organic Search

Digital Advertising

Ecommerce

198%

Increase in organic transactions

Design

Content Marketing

Development