Industry average: 50%
Scalable solutions
Industry specialists
Proven
Industry average: 72%
Project management
ROI tracking
Diverse skillsets
Industry average: 72%
Project management
ROI tracking
Diverse skillsets
Content strategyGet a custom content strategy based on your business, audience, and goals with our content marketing agency services.
Your content strategy will blend your business with keyword research. By researching the keywords that matter to your audience, our team will develop original and valuable evergreen content that drives high-quality traffic to your website.
Content development
Content creationOur team of editors reviews your content to ensure it matches your branding standards. Once your dedicated account manager looks over your deliverables, they’ll deliver to your team for feedback through our project management software.
Content optimizationThe result is content marketing SEO services that optimize content for users and search engines. With this approach, we give it the best foundation for success — meaning it will not only resonate with your target audience but also rank well in search results.
Content promotionOur content marketing agency’s services also include content promotion. Our experienced network of industry influencers will distribute your content online — sharing it on sites and social platforms that matter most to your business.
Content promotion enables you to boost brand awareness, and it exposes more people to your message. As more people connect with your content online, you’ll reap the benefits of increased site traffic, conversions, and revenue.
Our corporate content marketing solutions also use paid strategies, like pay-per-click (PPC), to promote your owned media across the web. Social media advertising, for instance, is an excellent content marketing campaign strategy for content promotion.
Content reporting
While some content marketing agencies serve “cookie-cutter” content, our team works with you to craft content that reflects your brand while driving the results you’re hoping for.
You’ll work with a small team of BSG that get to know your business inside and out so that you can trust outsourcing your content marketing strategy to us.
We don’t use AI to write content. We’re transparent in all that we do from content research, to the professional copywriters producing and editing your content.
With content marketing experience in over 200+ industries, you can trust that our team can recommend a strategy for your business that’s proven to drive results.
Consumers use the Internet for everything, from posting videos of their cats and dogs to finding products for their new home. In addition, 80 percent of consumers use the Internet for researching services or products — and when it comes to local searches, those have increased by more than 500 percent in recent years.
If you want to grow your business, it’s not enough to use traditional marketing or advertising.
Online visibility is critical, which is where content marketing comes into use. With a strategic content marketing plan and our leading content marketing agency, you can connect with consumers in varying stages of your buying funnel.
With your content assets, such as long-form content, blog posts, or infographics, you can create top, middle, and bottom of the funnel content that guides users from one stage to the next. Eventually, they reach the bottom — and that’s when you see the purchases, quote requests, and calls.
The result? A business that’s growing, with zero signs of slowing down.
Your brand is one of the most valuable things your company owns. It defines your business, as well as contributes to the retention and loyalty of your clients. It also influences their purchase decisions, which is why building brand awareness is imperative.
With our content marketing management services, you can increase awareness of your brand among your target audience. However, it takes time to build brand awareness. This is why content marketing is an ongoing strategy — just like SEO services.
Like SEO, content marketing delivers long-term revenue and brand awareness for your company. With increased brand awareness, you can expect more shoppers to choose your company when they’re ready to buy.
Why? For weeks, months, or maybe even years, you’ve provided them with high-quality, informative content. This quality content has provided value by answering their questions and offering them guidance.
Research also confirms that content marketing is a powerhouse when it comes to brand awareness. By building your brand and establishing brand loyalty, you can increase your wallet share up to nine times — that’s massive, especially in a competitive industry.
Another reason why companies invest in content marketing? Its rising conversion rate. Recent studies revealed that businesses with content marketing plans have conversion rates six times higher than businesses that bypass this digital marketing strategy.
If your monthly conversion rate is 35 percent, whether for product purchases, store visits, or newsletter sign-ups, a six-time increase would boost your conversion rate by two percent. That may seem like a small gain, but consider the average value of a new lead or the average spend of a customer.
Better yet, think of your competition. With our competitive content marketing SEO services, you gain a competitive edge in your marketplace. That edge helps your company earn more valuable leads and clients — limiting the growth of your competitors.
The result is a business that’s expanding its market share and revenues.
In today’s online world, consumers have a massive amount of power. They can block ads on their browsers, as well as choose which websites and companies they interact with online. That can make it difficult to reach your target audience via select marketing channels.
With our content strategy services, your business becomes an online hub for your ideal customer. By learning about your target audience, as well as researching their preferences and pain points, we build a competitive and thoughtful strategy that encourages them to read, interact, and share your content.
Content marketing also appeals to how modern consumers shop.
When researching a product or service, shoppers read almost 12 pieces of content before purchasing. While some of that content comes from non-competitor websites, such as an industry news site, users arrive on competing sites as they read more bottom of the funnel content.
With content marketing agency’s services, you can prevent that.
Our award-winning team will create a personalized strategy that includes not only bottom of the funnel content but also middle and top of the funnel content. That kind of strategy helps you connect with users in the early, middle, and later stages of the buying funnel.
Then, when your target audience makes their buying decision, it’s your company they choose.
A lot of companies focus their business strategy on reaching bottom of the funnel (BOFU) customers. It’s understandable too — these consumers offer immediate results, which your team can then show to your company’s decision makers.
If you want to grow your business, though, you need to think about users in the earlier stages of your buying funnel. While they won’t call your company or purchase your product on the first day, they will respond to your calls-to-action (CTAs) at some point.
Why?
Before they buy, consumers want to learn about your business — but in a non-promotional way. In fact, 70 percent of users prefer getting to know a company through content, like articles or blog posts, rather than advertisements.
As an example, think about someone researching a medical center for knee replacement surgery. Content can help them learn about the facility and staff, plus build a relationship with the facility before they even visit it for a consultation.
In comparison, an ad won’t create that kind of relationship. In fact, more than 70 percent of marketers find content marketing more effective than print ads, which is why medical content marketing matters so much to the healthcare sector.
By considering every step of your buying funnel in your company’s business and content marketing strategy, you have the potential to expand your consumer base. With a bigger following, you can boost the other benefits of content marketing, like increased conversions and brand awareness.
As your partner, you can trust BSG to deliver those perks. With more than 20 years of experience and a team with a track record for creating innovative and results-driven content, we are the leading choice for top content marketing services in the USA.
With the ability to create a long-term source of revenue for your business, our digital marketing content services maximize your investment. With a bigger ROI, your company can reinvest in your online marketing strategies, as well as expand your business and its services.
While content marketing’s ROI varies, it does deliver better results than traditional marketing.
For example, it generates almost 55 percent more leads than traditional marketing. The best part is that our content marketing solutions focus on developing evergreen content for your business. This content attracts new consumers on a routine basis and stays relevant over time.
Another perk of content marketing, compared to traditional marketing, is that it costs 62 less. That increases your company’s return even more. Plus, it maximizes the results of your digital marketing strategy.
For our team, it’s critical that your business sees a return on your investment. That’s why we measure our success by the success of our clients’ content marketing campaigns.
When consumers research their next purchase, they search for information from reputable sources. With our content marketing management services, your business will become an industry-trusted source for your niche market.
That kind of reputation lends itself to several benefits, including:
Like earning the number one position on the first page of search results for a high-value keyword in SEO, it takes time for your company to evolve into a recommended resource for the industry. That is why content marketing is an ongoing, long-term strategy.
As a result, it’s critical that you choose a trusted and reputable content marketing service provider, like BSG. With our decades of experience, as well as dozens of reviews from satisfied clients, we’re the recommended choice for content marketing SEO services that perform.
Content marketing services involve:
Content marketing solutions can involve a wide range of content types. Some examples include:
Content topics should focus on your business, audience, and keyword metrics.
For example, our content marketing agency considers the following metrics:
Content marketing services can help your business:
Pricing for content marketing varies based on numerous factors, but on average, small-to-midsized businesses (SMBs) spend $500 – $10,000 per month. Overall, content marketing typically costs about 62% less than traditional marketing.
