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VCMO by Beyond Strategies Global

Smart Strategy. Agile Execution. On-Demand.

Leadership-Driven Marketing at a Fraction of the Cost
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What is a VCMO?

A Virtual Chief Marketing Officer (VCMO) provides senior-level marketing leadership without the cost of a full-time hire. Ideal for startups, SMEs, and transitioning teams that need strategic marketing direction, fast.

Who Is It For?

  • Startups going to market
  • SMEs scaling marketing functions
  • Teams without senior marketing leadership
  • Organizations undergoing transition

Core Offerings

Drawing from my diverse background and proven track record, here is a comprehensive list of services under the VCMO umbrella:

Marketing Strategy & Leadership

  • Go-to-market strategy & marketing roadmap
  • Brand positioning and messaging
  • Audience segmentation and targeting
  • ATL/BTL/TTL integration

Digital Marketing & Analytics

  • SEO, PPC, Google Ads, Meta Campaigns
  • GA4 setup, UTM tracking & KPI dashboards
  • Analytics & reporting framework
  • Website CRO suggestions

Content & Communication Strategy

  • Annual/monthly content calendar
  • Blogs, copywriting, emailers, brand stories
  • Reputation management & PR messaging

Lead Generation & Funnel Management

  • Lead funnel design and optimization
  • Inbound & outbound lead campaigns
  • Webinar & event-driven strategies
  • CRM alignment and automation

Brand Management & PR

  • Media coordination & press releases
  • Brand revamp and refresh initiatives
  • ATL/BTL vendor management

Sales & Business Development Alignment

  • GTM strategy & sales enablement
  • Channel partner programs
  • Prospecting strategy & negotiation support

Project & Team Management

  • Hiring and mentoring marketing teams
  • Cross-functional team collaboration
  • Sprint-based marketing execution

Technology Integration

  • Website and CMS setup & management
  • Martech stack consultation
  • Marketing automation & chatbot integration

Engagement Models & Packages

Flexible options to suit every stage of business:

Starter Package – ₹35,000/month

  • For startups & early-stage companies
  • 1 strategy call/month
  • Digital audit (1 platform)
  • Monthly content calendar
  • 1 blog/emailer
  • Social strategy (2 platforms)
  • 1 vendor oversight
  • KPI dashboard ~ 8–10 hrs/month

Growth Package – ₹65,000/month

  • For scaling SMEs
  • 2 strategy calls/month
  • Full digital audit
  • Social media strategy (3–4 platforms)
  • Campaign setup & oversight
  • Analytics + lead funnel setup
  • Team mentoring (up to 2 people) ~ 20 hrs/month

Strategic Partner Package – ₹1,00,000–1,25,000/month

  • For firms needing comprehensive strategic leadership
  • Weekly strategic calls
  • Brand/GTM strategy
  • Omni-channel marketing oversight
  • Hiring support + mentoring
  • CRM + campaign + media management
  • Custom dashboards & PR management ~ 30–35 hrs/month

Hourly Consulting – ₹3,000/hour

  • Strategic troubleshooting
  • Vendor or proposal review
  • Marketing team hiring or interviews

Add-On Services (Project-Based)

  • Website revamp & audit: ₹25,000–40,000
  • Ad campaign setup: ₹15,000–25,000
  • PR media push: ₹15,000–30,000
  • Pitch deck/sales kit: ₹10,000+
  • Webinar/event strategy: ₹20,000+

Experience

10+ years | B2B, B2C, Tech, Services | Strategy + Execution
Certifications:

  • Google Analytics 4
  • Fundamentals of Digital Marketing (Google)
  • Digital Advertising, Meta Ads, Google Ads
  • Quality Management & Critical Thinking
  • Project Management Essentials & Scrum Basics

Education

PG Diploma in Mass Communication
Bachelor of Computer Applications
Tools: Google Suite, HubSpot, Canva, Elementor, Meta Business, Zoho, Excel, WordPress, Trello, Figma
Roles Held: Marketing Manager, Strategy Lead, Business Developer, Communication Head

📅 Let’s Talk

Book a 30-minute free discovery call to assess your marketing needs and craft the right strategy for growth.

Contact: sachin.bhatt@beyondstrategiesglobal.com

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