When you’re deciding whether or not to hire an email marketing management agency, there are a few things to consider.
Is anyone on your team knowledgeable about email marketing?
When you’re looking to keep your email marketing in-house, one of the most important things to consider is whether or not anyone on your team has experience in the field of email marketing.
To have the best possible campaign that is beneficial and effective, it’s crucial that you have an expert working on your campaign — from the automation to the content to the personalization, there’s a lot that goes into email marketing. If you put just anyone on the job, you likely won’t get the same results that you would get from an agency.
If you don’t have anyone on your team and want to hire an in-house freelancer, you could end up spending a lot of unnecessary budget. Not only will you have to pay them a salary, but you’ll also have to provide them with all the resources necessary to create the best possible email marketing campaign for your business.
They know what they’re doing
Agencies specialize in providing email marketing management to their clients, which means they have all the time and the resources necessary to be experts in the field.
Your job is to run your business, and an agency’s job is to provide you with stellar email marketing services — and that’s just what they do.
Their entire day is spent talking with clients, learning new techniques, and keeping themselves up to date in the industry. There’s a reason they work at an agency, and it’s because they’re really good at what they do.
Not to mention, when you hire an agency that is comprised of experts, you’ll never have to worry about your campaign. They take care of everything for you, while showing you the ropes along the way.
BSG is home to over 500 marketing experts who know just how to craft the perfect content for your emails, manage your campaign, and consistently report the results. We’re so successful at our craft, that we’ve driven over 24 million million leads for our clients.
You can finally go home and eat dinner with your family after a long day of work instead of staying late to work on your email marketing campaign.
They do everything for you
When you hire an email marketing management agency, they offer everything necessary to create the perfect email campaign. That means they typically offer the content, the email design, the automated delivery, and more.
At BSG, we offer monthly email content creation, a campaign strategy, email coding, split testing of subject lines, and so much more.
We’ll even distribute your emails, implement your landing pages, and provide monthly or quarterly lead generation reports, depending on your preference.
They offer different email options
Did you know there are many different kinds of email campaigns? Each one is good for a different situation and a different target audience, and most email marketing agencies will offer numerous options.
For example, segmenting your email campaigns means that you send a different email to different segments of your email list. This could mean a batch of emails that goes to subscribers that have shopped with you before and a batch that goes to subscribers that haven’t. Batches could go to recipients in different time zones, or recipients that take interest in different departments of your store.
Drip email campaigns are a way to nurture leads until they eventually convert. Each email is sent at the appropriate time in the marketing cycle and their content is built to encourage subscribers to convert at each stage of the marketing funnel.
They’ll tell you how your campaign is progressing
Most email marketing management agencies also provide analytics for your emails.
This is extremely important when you want to consistently improve your email’s content, design, or approach.
Analytics allows your email marketer to give you information such as the open rate of an email, if a user clicked a link in the email, and other valuable information that helps you to decide how to shift your strategy if it’s not working to the best of its ability.