Now that you understand the goal of enterprise PPC, let’s take a look at three tips for improving your ROAS.
1. Set up conversion tracking
If you want to drive the best results, you need to enable conversion tracking for your paid ad campaigns. This allows you to pinpoint which ads drive the most valuable conversions for your enterprise business.
If you find success with a particular platform or type of paid advertising, you can allocate more spend to top-converting ads. On the other hand, you can decrease your budget for ads or platforms that don’t perform.
Setting up conversion tracking is essential if you want to understand the types of ads that work best for your company.
2. Implement ad targeting to reach valuable leads
Most paid ad platforms offer advanced targeting options that allow you to target leads based on demographic information, location, and even the device they use to view your ads.
These targeting options, and more, help you connect with your most valuable audience — people who are likely to purchase your products and services.
If you want to maximize ROAS, implement ad targeting to reach more qualified leads.
3. Monitor and optimize your paid ads
Finally, it’s important to remember that PPC for enterprises isn’t a set-it-and-forget-it strategy. It requires continual monitoring and optimization if you want to earn the best ROAS.
Fortunately, PPC partners like BSG can help. Our enterprise PPC plans feature advanced reporting and optimization options that maximize results for clients.
Keep reading to learn more about our digital ad management process.