Industry average: 50%
Scalable solutions
Industry specialists
Proven
Industry average: 72%
Project management
ROI tracking
Diverse skillsets
Industry average: 72%
Project management
ROI tracking
Diverse skillsets
Facebook advertising servicesAt BSG, we offer Facebook ad and PPC management services that help your business take complete advantage of Facebook. From creating your strategy and ad creatives to launching your ads and monitoring their performance, we provide an all-in-one solution to Facebook advertising.
Instagram advertising servicesAs an Instagram advertising agency, we stay up to date with the latest industry updates, algorithm changes, and best practices to drive your business forward and deliver the best results possible. We can focus on different stages of the buyer’s journey from awareness to conversion amongst your key target audiences, all while staying within your set budget.
Twitter advertising servicesTo target your ideal audiences, we’ll implement the latest industry insights and platform tools into your marketing campaign. We believe in maximizing every opportunity with the industry’s best practices to generate the best results possible.
If you lack the time to develop strategic advertising campaigns, analyze and make changes based on Twitter insights, and track industry news, click the button below.
LinkedIn advertising servicesWith more than 50 percent of its user base possessing a college degree, you should consider implementing LinkedIn advertising services if you’re looking to target users by profession, skills, industry, or professional interests to maximize the power of this professional platform.
Ecommerce social media advertising
Enterprise social media advertisingTurbocharge enterprise sales with social ads (for ad budgets above $10,000 per month)!
Experience a brand transformation of epic proportions with enterprise social media advertising. Let WebFX lead the way as you unleash captivating campaigns across premier platforms such as Facebook, Twitter, Instagram, and beyond. As followers flock, sales surge, and your investment flourishes, the profound impact of our strategic social media advertising becomes undeniable. Welcome to a new era of brand growth with BSG.
D2C social media advertisingAttract, engage, and sell with social media ads, custom-designed for your direct to consumer business!
Elevate your D2C business’s exposure on social platforms with the impactful leverage of paid social media ads. The evolving social algorithms have posed challenges to organically connecting with and captivating consumers within their news feeds. However, the solution lies in paid advertisements, just like the illustrative instances shared above. These dynamic tools empower you to instantaneously elevate brand visibility and product recognition, sparking a rapid surge in awareness that’s hard to ignore. Welcome to a world where paid social media ads pave the way for enhanced exposure and profound business growth.
Boost in SEO Traffic
for a single page with data driven keyword enrichment
Setup by BSG
To give you the best data and report foundation
Reach the audience that matters most to your business, and convert them into leads.
Remarket to site visitors, email subscribers, and more.
Use artificial intelligence and machine learning for data-backed targeting and messaging
Build cost-effective, results-driven campaigns that achieve your advertising goals
Optimize your ad spend to maximize your return on investment (ROI) and results
Generate brand awareness with the most valuable users in your target market
Create customer loyalty for repeat sales, word-of-mouth recommendations, more
Social media platforms are popular places to spend your free time, so it’s highly likely that your target audience is using the platform, making it the perfect place to advertise your company.
With social media advertising, you can reach your audience across multiple social media platforms, including Facebook, Instagram, Twitter, and more!
That means you can help more people discover your business and become familiar with the products or services you offer, leading to more leads and sales in the long-run.
Enjoy more precise audience targeting with social media ads. With social ads, you can ensure your advertisements display for your ideal customers each and every time by targeting users based on their:
By reaching the people most likely to purchase your products or services, you can drive more engagement on your ads, earning you more sales and revenue as a result.
One of the biggest benefits of social media advertising is that you can control how much you spend. You can set budgets on how much you want to spend each day along with how much you’ll pay per click, view, or action.
And when you work with a social media advertising agency like BSG, you can work with industry experts to analyze your ad performance and optimize your campaigns to maximize your budget for better returns.
One of the largest expenses associated with social media advertising services for your business can be hiring someone to do your campaign in-house.
This means you have to add another person to payroll, and pay them for their social media advertising services. Effective social media advertising requires creating copy, graphics, videos, optimizing campaigns and content, monitoring, and reporting.
The constantly changing nature of social media also means that those in the field must stay up to date with the latest tools, trends, and advertising policy updates. Social media advertising companies are dedicated to staying on top of social trends and policies that lead to successful campaigns.
When considering whether or not to make someone on your current team your social media advertising guru, you should consider how much you have in your budget, whether you have the resources to teach them the tricks of the trade, and how fast you want results.
If you’re looking for someone that can jump in right away to help your business create a fantastic social media advertising campaign, going with an agency is your best bet.
They know what they’re doing and can likely get you the results you’re looking for with their expertise and knowledge. It also saves you the trouble of adding someone to your team.
It’s important that a social media advertising company offers several pricing package options that can be tailored to your needs. Here at BSG, we have a variety of options, proven results, and social media advertising experts who can determine the best strategy to fit your budget.
When choosing a social media advertising agency, be sure to know if they will provide detailed reporting and communication about campaign results. To gauge the performance of your social media advertising campaign, BSG will provide extensive social media advertising reporting and performance updates.
BSG offers monthly and weekly reporting options depending on your social media advertising needs. You’ll know exactly what is happening with your campaigns when you choose our social media ad management services.
A social media advertising company should be able to tell you metrics like how many people saw your campaign, what actions they took after they saw the advertisement, and how they will use targeting to make sure the people who will act are the people most likely to see the campaign!
While there are many social media advertising platforms on the Internet that offer paid advertising options, it’s important to choose the platform that will allow you to reach a relevant audience. When it comes to your campaign, you should consider some big players in the game.
These networks include:
Our strategists, as well as social media specialists, can help your business choose the best platforms for your social media ad management services. Helping your company focus on the most useful networks for your company can result in a bigger return and better results. Learn more about the different platforms and their advantages below:
Facebook advertising
Facebook is currently, and most likely will remain, the biggest social media advertising platform. There are 2.963 billion daily active users on Facebook as of January 2023.
Facebook is widely recognized as the leader in social media advertising trends. Facebook advertising works for just about every business and is a great place to start with social advertising. Facebook offers social media advertising companies and businesses to reach audiences based on the campaign objectives. A few options include campaigns to drive awareness, engagement, traffic, conversions, store visits, and many more.
In addition to a variety of ad formats, Facebook offers targeting options that allow advertisers to target specific demographics, interests, and behaviors. Facebook can also target users based on where people shop, travel, and much more!
Facebook currently allows users to post ads using photo, video, carousel, slideshow, and Facebook Instant Experiences:
Instagram advertising
Instagram is owned by Facebook, so their advertising systems are similar. Instagram introduced advertising in 2015, and it’s seen growth ever since. In fact, advertising on Instagram has grown so much that the average cost per CPM increased by 55% in the last 2 years.
Visuals are one of, if not the most, important element of an Instagram advertising campaign creative. It doesn’t matter if you are selling the best product in the world with the best customer service, if you have poor visuals, your Instagram campaign will suffer.
Instagram ads can be in the same format as Facebook: photo, video, carousel, slideshow, and Instant Experiences. Instagram also allows users to structure a campaign based on the campaign objective, such as website clicks, conversions, app installs, engagements, video views, and awareness. Instagram advertisers can target their ads the same way as Facebook ads.
They even have their own Instagram analytics platform.
Twitter advertising
There are over 330 million monthly active Twitter users tweeting away and scrolling through their feeds. Twitter offers several forms of paid advertisements to reach these users. Twitter advertisers have the option to select the objective they want to achieve for their business, whether that be increasing traffic, engagement, awareness, video views, followers, app installs, or app re-engagements.
Like Facebook, Twitter also offers targeting for paid advertisements based on location, gender, languages, device, platform, and carrier.
Twitter has two distinct differences from most other social platforms. Twitter includes targeting by keywords to reach people based on their Pinterest searches. Twitter also includes an option to target people who are similar to users who follow specific accounts.
For example, if you want to target people who are like people who follow your competitors, you could include your competitors’ Twitter accounts in the target audience. It’s important to know that you are not targeting the specific followers of these accounts. You are targeting users who are like those followers.
LinkedIn advertising
LinkedIn offers advertisers three different ad products depending on the goals of a campaign:
Sponsored Content places content in the LinkedIn feed. Sponsored InMail sends content to LinkedIn users via a message to their inbox. Text ads are delivered in locations around the LinkedIn feed on a desktop.
LinkedIn’s targeting particularly shines when it comes to employee and company-specific targeting. Industry, position, seniority, and company size are a few ways LinkedIn allows businesses to hone in on a target audience in addition to age and location demographics.
As an example, take a heating and cooling company. Their HVAC company’s advertising strategy may use LinkedIn to recruit top talent in the local area. An ad campaign on LinkedIn could even help them market themselves to potential corporate or business accounts.
With so many agencies out there, it can be hard to choose the perfect one for your business. But don’t worry — it doesn’t have to be difficult!
Follow our three tips to make the search for an agency and social media ad management services easy.
Make sure they offer the services you’re looking for
If you’re a small business that really wants to make an impact with social media advertising services, it’s crucial to find an agency that provides the services you’re looking for.
For example, if you want someone to run your social campaigns for you, make sure that the agencies you’re considering offers that service.
Look for a pricing table that outlines their social media advertising services
The best social media advertising agencies in the world will publish their pricing.
Why?
They don’t want to waste their time, or any potential clients’ time.
When an agency doesn’t provide transparent pricing, it could mean that they have hidden costs associated with their social media ad management services, or that they don’t have a concrete pricing system.
However, when an agency does provide transparent pricing, it means that they’re truly interested in finding serious potential clients. It also means that they want you to be informed right away about budget, and what to expect to pay for their social media advertising services.
Do extensive research
You should never settle on the first social media agency that you find.
Researching a lot of options not only gives you the ability to choose, but it allows you to get a sense of a realistic budget, learn about services that you may not have been aware of, and get to know a lot of different agencies.
You should also be sure to get to know the company before signing on the dotted line. Do research on the results they’ve driven for clients, on their agency history, and other important factors, like what their social media ad management services include.
