When you partner with BSG for ecommerce social media advertising, you’ll get access to a dedicated account manager. In addition, you’ll receive support from social team members with expertise on each network.
Industry average: 50%
Scalable solutions
Industry specialists
Proven
Industry average: 72%
Project management
ROI tracking
Diverse skillsets
Industry average: 72%
Project management
ROI tracking
Diverse skillsets
Social media ad management
Social ad account auditOur team will analyze your current social media strategy, as well as competitors’ ads, so we can position your ads to drive the best results.
Social media advertising strategy and consultationEvery page on your website needs optimization for search engines.
When it comes to ecommerce stores, it’s hard to find anything more important to optimize than product pages. Product pages are extremely significant because they are most likely to rank for very specific search phrases, also known as “long-tail keywords.”
If you sell rubber dog bones in green, you’re probably not going to have the long-tail keyword, “green rubber dog bone,” on your homepage. Instead, your ecommerce SEO strategy would focus on optimizing product pages for these appropriate long-tail keywords.
To ensure that your product pages earn a high ranking in search results, we’ll make sure that each page has a title, as well as a paragraph or two of keyword-rich copy that describes the item. It’s also a good idea to include the model number (if there is one) so you show up in searches for that, too.
Your product pages should also include images of the items you are selling.
Images offer value to users and search engines. For users, your images provide perspective on your product, from its size to its color to its uses. For search engines, your images offer insight into the context of your product page.
It’s important to note, however, that it’s critical to optimize images for search engines. Google, as well as Bing, Yahoo, and other search engines, cannot “read” images. They rely on the image filename, image alt text, and nearby content to understand images.
That’s why our dedicated team optimizes your images for SEO.
Plus, we review each page of your website in-depth to ensure that you’re targeting long-tail keywords and that you’re not missing crucial SEO elements like title tags. The result is a product page that’s ready to convert consumers.After auditing your current social ad account, we’ll make recommendations for your campaign structure and number of campaigns to help you achieve your goals.
We’ll also help you establish audience targeting and budget options that best fit your ecommerce business.
With 28 years of experience, our social media strategists know what it takes to deliver results for ecommerce companies. Don’t take it from us though — hear from 1,100 happy clients.
Social advertising creative developmentNext, we’ll help you develop stunning ad creative that’s sure to attract attention.
Our creative development process includes:
Initial ad creative comes with two rounds of revisions, so you can give feedback before the ads go live.
Social media ad targetingOne big benefit of social media advertising? Your ecommerce store can use advanced targeting to reach your most valuable audience.
Some of our ad targeting options include:
Custom targeting saves your business money by zeroing in on the prospects most likely to convert.
Ongoing management and optimizationReportingOur ecommerce social ad services include monthly, quarterly, and annual reporting. And you’ll have access to a reporting dashboard to monitor ad results easily.
Social ad reports allow you to see exactly where your budget goes, what’s working well for your campaigns, and what areas of improvement we can use to optimize your ads.
Boost in SEO Traffic
for a single page with data driven keyword enrichment
Setup by BSG
To give you the best data and report foundation
Leverage decades of experience and millions of hours of expertise with a dedicated and award-winning team that specializes in advertising ecommerce businesses on social media.
Impact the metrics that matter most, from first-time sales to subscription renewals, with a data-driven, expert-led approach customized to your business and its goals.
Leverage our client-exclusive platform, MarketingCloudFX, to measure ROI, conduct AI analysis, and eliminate data silos between marketing and sales.
Get peace of mind with a trusted partner for ecommerce social media advertising. With hundreds of reviews and thousands of testimonials, BSG is a vetted partner.
If your ecommerce shop runs on the following platforms, we offer integration options to make advertising on social media seamless.
There’s a lot that goes into creating winning social media ads, but we boiled it down to a few main points.
To get started advertising your ecommerce business on social media, you’ll want to:
1. Establish your campaign goals
Do you want to boost brand awareness? Increase traffic to your site? Earn more sales?
Setting clear goals for your social ad campaigns will help you get the best results.
Not sure how to set smart social media goals? Our experts at BSG can help!
Contact us online, or give us a call at 000-000-0000 to learn more.
2. Choose your social platforms
Next, you need to determine which platforms you’ll use for social advertising. Depending on your goals and audience, you may choose to advertise on one or multiple platforms.
3. Develop your ad text and creative
You’ll also need to consider your ad design. Whether you use image, video, or plain text ads, you want your social ads to stand out in users’ feeds and encourage them to click.
Not a design pro? Don’t worry.
BSG can help you design creative ads that drive engagement and support your business goals.
4. Create custom landing pages
Next, you’ll need to design custom landing pages that people “land” on after clicking your ads.
Make sure your landing page matches your ad copy. For example, if you run a campaign to advertise car parts you sell, you’ll want to link the ad to a landing page that highlights your car part offerings.
Landing pages should include a clear call to action (CTA), so visitors always know what step to take next.
Check out our landing page design best practices to learn more.
5. Set up ad targeting
Successful ecommerce social media ads use custom targeting to reach the most qualified audience.
Depending on your campaign and goals, you may choose to target social media users based on:
BSG can help you identify and set up ad targeting options that will produce the best results for your business.
6. Launch your ads and monitor results
Finally, it’s time to launch your ads!
Just remember — you’ll need to monitor and evaluate campaign results continually. This will allow you to make data-backed changes to your campaigns so that you can earn more exposure, leads, and conversions.
If you want to learn more or need help evaluating and optimizing your social ads, give us a call at 000-000-0000!
7. Partner with an ecommerce advertising agency
If the steps above seem daunting, we encourage you to partner with ecommerce advertising experts — like our team at BSG.
An experienced ecommerce social media advertising agency can walk you through every step to create ads that drive results for your business.
Want to learn more about a partnership with the BSG team? Contact us today to speak with a strategist — we’d love to hear from you!
Ecommerce social media advertising services from BSG include ads on top platforms, like:
No matter the platform you use, social advertising services from BSG can help achieve your unique business goals.
