Industry average: 50%
Scalable solutions
Industry specialists
Proven
Industry average: 72%
Project management
ROI tracking
Diverse skillsets
Industry average: 72%
Project management
ROI tracking
Diverse skillsets
Custom ad targetingWith the goal of connecting you to your ideal audience, our ad services include targeting options based on:
You can also do business-to-business (B2B) targeting by:
With our advanced targeting options, youuse your budget morewisely because your ads will target people most interested in what you offer, rather than people who aren’t. You’ll see better results from your programmatic ads, which means increase leads and revenue for your business.
Creation of ad creativeAn eye-catching ad is key to drawing in interested leads.
With our programmatic advertising services, you’ll get custom ad creatives designed and developed for you. Our skilled team of advertising experts will help you create ads in any size or dimension. You’ll also get expertly crafted copywriting for your ads that will entice more people to click on them.
As your programmatic advertising company, we’ll take care of making the compelling ad creatives for you, so you can worry about turning the leads you’ll drive into customers.
Google Analytics integration and goal trackingKeeping tabs on your ads is crucial to ensure you’re delivering the best campaigns for your business. That’s why, when you invest in our programmatic advertising services, you’ll get
We’ll help monitor your ad performance and make needed optimizations to drive even better results with your programmatic ads. You won’t even have to lift a finger to reap the benefits of A+ programmatic ads.
Strategic bid managementAt BSG, our goal is to help you get the most from your budget and maximize every dollar. With our programmatic advertising services, you’ll get strategic bid management. Our team of advertising experts will continually track your ad performance and find opportunities to adjust your bid amounts to get more from your budget.
We’ll help you identify your top performing ads and provide suggestions on where to allocate your programmatic ad budget, so you can get the best return on investment (ROI) with your ads.
Boost in SEO Traffic
for a single page with data driven keyword enrichment
Setup by BSG
To give you the best data and report foundation
Programmatic advertising focuses on connecting you with a specific audience. In other words, it helps you reach the right people with the right ad at the right time. These highly targeted ads allow you to reach people based on demographics, time of day, sites they visit, and more to maximize the potential of your ads.
A true win-win situation — you won’t waste money advertising to the wrong audience, and leads will enjoy ads that cater to their unique needs and interests. The extra precision afforded by programmatic advertising allows you to save money and drive business growth.
Since programmatic advertising uses automated, real-time bidding, you’ll also save time and drive better results. With programmatic ad services, manual bidding is a thing of the past — and you’ll enjoy the hassle-free results you want — all while staying within your ad budget.
When you launch programmatic ads, you can track your ad performance in real-time. From ad impressions to clicks, you know how your ads perform as soon as they launch and can make adjustments to drive better results for your business.
Traditional search advertising campaigns require tremendous attention to detail to drive maximum impact with minimal investment. Failing to accurately input and monitor bids can result in thousands of dollars of wasted ad spend.
While programmatic ads also require attention to detail, automated bidding and daily spend limits help to maximize your budget and drive the best possible results.
Traditional PPC campaigns often focus on click-through rate (CTR), which is directly tied to quality score and ultimately ad cost. Typically, higher CTR equates to lower cost per click.
However, with programmatic ads, high CTR can indicate fraudulent traffic. Programmatic ads focus more on viewability or what percentage of people actually viewed your ads.
Programmatic advertising uses artificial intelligence (AI) and real-time bidding (RTB) to automate and streamline the ad buying process.
Unlike traditional ad buying, programmatic advertising focuses more on buying an ad audience than an ad placement — and ultimately, advanced targeting connects your business with more qualified leads, conversions, and revenue.
Programmatic advertising may seem like a complicated process. But, in reality, the automated process happens in milliseconds, allowing you to save time and money.
Programmatic ad technologies, along with AI, allow programmatic advertising to automate the ad buying process and deliver relevant ads — all in milliseconds:
With a basic understanding of programmatic ad tech under your belt, let’s break down exactly how programmatic ads work.
Remember, while this process seems complicated, it’s all automated and happens in milliseconds, without the site visitor even knowing what’s happening behind the scenes.
If programmatic advertising still seems daunting, don’t worry. WebFX is here to guide you through every step of the process.
Now that you understand the basics of programmatic advertising, you’re probably wondering how our programmatic ad services work.
Here’s a quick breakdown of the process:
When you choose BSG as your programmatic ad partner, you’ll enjoy the benefits of a streamlined ad process — and you can focus on what you do best — running your business.
Glad you asked. Our programmatic ad services feature placement on top ad platforms, including:
Want to try out a programmatic advertising platform to manage your ads? Here are the top five options you can try:
