Refresh Your Site and Boost Revenue with Website Redesign Services

Website redesign services update your site’s design, usability, and functionality to increase traffic, engagement, and conversions. Website redesign services involve both design and development work and will often include search engine optimization.

The cost of website redesign services depends on your site’s size, design and development needs, and website redesign agency. Typically, website redesign projects will cost $100 to $65,000. For the most accurate pricing, though, request a custom quote for your site.

If you recently set new marketing objectives that your current website can’t fulfill, consider getting help. Whether it’s a new functionality, updated content, refined blog design, or a more sophisticated appearance, you need website redesign services.

Your website is an extension of your business.

For many customers, your website is their first point of contact with your company. It’s your storefront, greeting your site visitors and attempting to turn them into customers. That’s why professionally designed websites (and redesigned ones) are critical to the success of businesses today.

Here are five reasons you should consider availing of website redesign services:

1. Your website represents your company

Your website needs to represent your company well. That’s why corporate website redesign services are absolutely essential for modern businesses.

They keep your online storefront looking sleek, modern, and updated. When you redesign a website, you maximize the potential of your brand while growing your bottom line. If you’ve ever wondered why you should redesign a website, that’s your answer: to grow your business.

As one of the top website redesign companies in the industry, we can help you create a stunning website that will impress your site’s visitors and earn you more conversions.

We take a different approach to every client that chooses to work with us. That said, you get a professional website redesign that is specific to your brand, not one that comes from a template (unless you’re selecting our rapid 30-day web design services, which do operate on a template).

Whether you’re looking for a custom redesign for your roofing company or online ecommerce store, our award-winning designers and developers can build a site that captures your brand and your audience. Our team is pumped to help you achieve your goals for driving leads and revenue!

2. A great website redesign can strengthen your brand

All these new and valuable implementations can improve your site visitors’ experience on your website and build rapport with them.

In addition, a website redesign is also the best time to re-implement your brand guidelines and design system for consistency across your site, Danélle adds.

With our award-winning design team, we can transform the current look of your website to strengthen your brand.

If you are looking for a complete overhaul of your website, remember that your site needs a look and a message that is persuasive. You’re redesigning your website to impact business, and every design decision should focus on converting more customers and increasing leads and sales.

Instead of focusing on the exact shade of blue, think about how your site redesign will improve your customers’ experience on your website, drive more leads, and increase conversions.

3. Website redesign services can help generate more leads

By implementing strategic website redesign, eventually your site’s new look will generate more leads than your current website. With more leads comes more sales, more money, and a stronger business — all from web redesign services.

BSG knows what works. Many of our clients first came to us because they wanted to use our redesign services to improve the look of their outdated site. Only after their new and improved site went live did they realize how much online traffic they had missed.

We design sites that turn visitors into customers.

At BSG, we know what sells, and we know how to use design to position your company as a market leader. Using industry standards and tried-and-true methods of persuasion, we can build a site for you that represents your company well and brings in business to increase your online revenue.

That’s the power of professional website design services: a site that performs.

4. A redesigned site can help capture user attention

It’s common knowledge that in today’s climate it is not enough to just have a website. Marketing pundits agree that websites should be refined and improved regularly to capture your visitor’s attention.

Moreover, your website’s updated content should engage visitors consistently. Otherwise, they may be inclined to leave your website and go to one of your competitors. That makes website copywriting (which we provide) a critical part of your site’s continued online presence and success.

“A website redesign offers an opportunity to innovate with how your content is presented, remove what isn’t working for you, and clean up your website’s code for a better user experience,” Danélle adds.

At BSG, our outstanding creative design team offers website redesign services that improve the graphic appearance, usability, and overall credibility of your existing online presence. All of the websites we design or redesign adhere to the standards of modern, user-friendly, and professional design.

5. A redesign can help boost professionality

Many times, the content on your website is great, and it doesn’t need to be a part of your corporate website redesign. However, what it often lacks is the impact of a professionally designed website.

Did you know that 75% of website credibility comes from design?

If you are among those investing your precious marketing dollars in website development only to find that your site is not optimized to boost your credibility and generate conversion rates, consider our website redesign services.

We redesign websites for clients every day, and the results are consistently positive across the board. Every time we start to redesign a website, we make sure we’re making changes that adhere to a business’s specific needs and goals, working on the areas that are critical to their success online.

Before investing in website redesign services, ask yourself these six questions to determine if you need one:

1. Is it easy to navigate and find information on my website?
2. Are my current website visitors converting into sales?
3. Have my competitors recently updated their site?
4. Is my content informative and correct?
5. Does my website represent my business well?
6. Are visitors who come to my website being tracked and analyzed?
   Let’s discuss further!

1. Is it easy to navigate and find information on my website?

Navigation plays a huge role in how your audience experiences your website. When they enter your website, they want to find information quickly and easily. If your website is difficult to navigate, you lose leads on your page.

So, how do you determine if your website’s navigation is easy to use?

One way to find out is to test it yourself. Put yourself in your audience’s shoes and give yourself a goal. You’ll want to set a goal where you’re reaching a certain page of information. For example, an ecommerce website may test visiting a product page and purchasing that item.

Start from your site’s homepage and see if you can easily navigate to your destination page. If you want a more authentic experience, you can ask someone who is not familiar with your website, such as a friend or family member, to try to navigate your site.

If they can’t easily find your information, other people won’t be able to find it easily either. It’s a sign that your website needs a redesign.

For best results, conduct your test on a mobile device. About 52% of all website traffic is generated through mobile. You can find out how most of your site visitors are experiencing your site by testing on mobile.

2. Are my current website visitors converting into sales?

The goal of your website is to drive leads that turn into conversions. You want your audience to visit your site, check out your information, and purchase your products or services. If your site isn’t doing that for your business, you may need a website redesign.

Your site needs certain elements to promote conversions. It can be something as simple as fixing your navigation or adding a call to action (CTA) button to your pages. The elements can be the difference between losing leads and earning conversions.

They also determine the success of your pay-per-click (PPC) campaigns. If your paid ads direct users to a landing page that doesn’t load, function, or deliver on their expectations, it can cost your business money every time someone clicks on your ad.

3. Have my competitors recently updated their site?

Fun fact: 73% of businesses invest in design to help their brand stand out from their competitors.

Something as simple as a redesign can be the difference between someone choosing your site or a competitor’s. If your competitors have an updated site, you may lose leads to them if your site looks outdated.

Your prospects are looking for sites with a fresh, clean, and modern design. They don’t want to be on a site that appears outdated. If your site looks outdated, your audience will assume the information is too.

Check out your competitors’ sites and see if they recently updated it. Take time to navigate them and look around. If their websites appear updated and easy to use, it may be time for you to redesign your site.

As you’re looking at your competitor’s site, you may find that their site has an outdated design. It’s a perfect opportunity to redesign your site first and get more valuable leads that choose your page over your competitors’ page.

4. Is my content informative and correct?

Your audience comes to your site for information. They want to learn more about your business and your products or services. If you want to provide them with the best experience on your site, your content must be informative, valuable, and correct.

If your content is informative, it tells your audience everything they need to know. It answers the important questions they’re asking. They gather all the important information that will help them make a decision.

When you have valuable content, you provide your audience with information that’s important to them. They find exactly what they needed to find. Having valuable content keeps leads engaged on your page.

You must keep your information updated, too. Users don’t want to see information that is outdated on your site. If you want to keep leads on your page, you must check to ensure that the information on your site is the most accurate and updated information.

If your company doesn’t have the time for content management, you can take advantage of website copywriting services. With these services, you can keep your redesigned website and blog fresh with new, helpful content.

5. Does my website represent my business well?

Your website is the heart of your digital marketing campaigns and online presence. It’s where you guide all your traffic and help your business earn conversions, leads, and sales. If you want to have an effective website, it must represent your business well.

Your website should reflect your brand.

You want people to visit your site and get a feel for your brand, which means going beyond your logo’s design and considering other features, like your copy. Brand recognition is crucial for helping your audience choose your business over the competition.

Brand recognition is crucial for helping your audience choose your business over the competition

People will visit your site and check out your business. They may not convert right away, like if they’re visiting your website thanks to your social media marketing campaign. Even if they don’t convert right away, they will remember your business when they’re ready to convert.

If you’re using a generic design or your colors aren’t reflective of your business, it’s time for a redesign. You want to build a website that accurately reflects your business, so more leads will choose your business over the competition, and you can do that with a trusted design company like BSG.

6. Are my website visitors being tracked and analyzed?

If you want to get a handle on how well your site is currently performing, you must track and analyze your website. This is the only way to see if your site is successfully obtaining valuable leads for your business.

Are people visiting and leaving? Or are they exploring your site to browse your products or services or learn about your industry and benefits?

Plus, how do they interact with contact forms? Do they fill them out or eventually abandon the page? You can also consider conversion rate optimization services to test and optimize site elements to increase conversions, like filling out contact forms.

Analyzing your site will help you better understand how your audience interacts with your page. It creates an opportunity for you to improve your site and improve the user experience, which directly improves your online presence.

If you look at your metrics and notice that your dwell time or conversion rates are low, it may be time for a redesign. A redesign keeps leads engaged on your site longer and get them to convert by creating a user-friendly website.