Industry average: 50%
Scalable solutions
Industry specialists
Proven
Industry average: 72%
Project management
ROI tracking
Diverse skillsets
Industry average: 72%
Project management
ROI tracking
Diverse skillsets
Website performance auditOur team will perform a thorough audit of your website to identify areas for improvement. We’ll check your site images to see if they’re compressed and optimized for the web.
Your website code and redirects are also part of the audit to ensure that they don’t negatively impact your site speed. Unused code is removed so you have lean site code.
Meanwhile, redirects are optimized. We’ll also help you reduce the number of redirects to ensure a page loads quickly.
Optimization of your site’s featuresAside from a thorough audit and making immediate improvements, we also carefully examine your other site features and elements to identify areas to optimize:
Regular reportingWhen you partner with us for page speed optimization services, we’ll provide you with quarterly detailed reports to keep you updated.
In the report, you’ll find the optimizations performed on your site and the insights from the previous quarter. We’ll also provide you with details on the expected results of these optimizations.
Our quarterly reports also include your site’s Core Web Vitals results and other relevant page speed data.
Dedicated project managerAt BSG, we assign our clients a dedicated point of contact. That way, you always know who to reach out to for any concerns or questions.
Your dedicated project manager will be on top of deadlines and deliverables, ensuring all page speed optimization tasks are performed. They liaise with our team of digital marketing experts who are working on your site speed optimization project.
They’ll also regularly update you on the status of your optimization project and ensure all your questions are answered.
Boost in SEO Traffic
for a single page with data driven keyword enrichment
Setup by BSG
To give you the best data and report foundation
When you partner with BSG, our team takes the time to get to know your unique company, including your industry, target market, and goals. We strive to become an extension of your existing marketing team and a long-term partner dedicated to your company’s growth.
We don’t just stop at page speed optimization. BSG is a full-service digital marketing company with in-house marketing experts ready to help with all of your digital marketing needs, including SEO, PPC, web design, and more!
Deliver the results leadership wants, from increased market share to job creation, with our SEO experts. Already, our clients have earned $10 Million in revenue through our data-fueled and expert-led SEO strategies.
Improve your page load speed and keep users engaged on your site for longer. Boost your rankings in relevant search engine results pages to drive more qualified traffic to your site. Then, watch the leads and conversions roll in.
Your business is Unique, from your objectives to your industry. That’s why our dedicated SEO experts starts by researching:
Based on our research (and your inputs) our SEO experts will learn how how your customers searchs for the businesses and build a recommendation strategy for achieving your SEO – and business Goals.
With BSG’s comprehensive SEO offerings, optimizing for more than 200 factors search engines use to generate search results is easy. Your dedicated SEO team will take care of:
Since BSG is home to not just SEO team but also web developers, content creators, developing and implementing above SEO tasks om your website and webpages are easy
keyword targetting is critical to online visibility and driving revenue from search engines.
That’s why our SEO strategy will focus on targeting relevant keywords that:
Besides looking at new potential keyword to target, your dedicated SEO expert will conduct keywrod research for new, high-value opportunities that will help users find your business online.
Your back-link profile is one of the most influential factors in your ranking in Google and other search engines. However, link building is one the most difficult things to optimize for-but not with our SEO services.
That’s because we maintain one of the most well-connected earned media networks, helping businesses across specialized industries attract relevant links from reputable sites.
With a powerful backlink profile, your business can rank higher (and easier) for high-value keywords that captures and convert traffic.
You’re looking to drive more than traffic from search engines – you’re looking to drive revenue, too.
That’s why our SEO service includes Conversion Rate Optimization (CRO).
With SEO, plus the expertise of our CRO team your business can capture and convert more traffic from search. Our CRO team will look for opportunities vua Google Analytics, ROI tracking, conversion path analysis, call-to-action improvements, and more.
Page speed and site speed both relate to how quickly the content on your website loads, but there is a technical difference between the two terms.
Page speed refers to how quickly the content on a specific page loads. It may be defined as either:
Site speed is a measurement of how quickly your whole website loads. It’s calculated by taking the average page speed for a sample of page views on your site.
Website speed is a more general term used to describe how quickly your site loads and may also be used as a synonym for site speed.
Page speed, site speed, and website speed are closely related terms, and they all impact your site’s user experience and rankings.
It’s not only what your site visitors want — it’s what Google wants. There’s a connection between page speed and SEO, and it’s exactly why your pages need to load quickly.
Google’s main job is to provide users with search results that best fit their queries. Not only do search engines serve pages with content that best fits the user’s query, they also want to display websites that provide a great user experience. And you guessed it — page speed is part of a great user experience.
Other user experience factors include things like readability and ease of navigation.
Pages that load quickly appeal to site visitors and decrease bounce rate — another indicator to Google whether your site is a good one.
When your site loads slowly (or takes longer than 3 seconds to fully load), users will become frustrated and bounce from your website to find one that provides the information they need more quickly.
If users consistently bounce from your site, Google will start to notice, and you will see a drop in search engine rankings. That’s because Google sees a correlation between high bounce rate and a bad user experience, so they subsequently drop you in the rankings.
If users don’t stay on your website long enough to read your content, Google concludes that it must not be a very good website. Little do they (or your site visitors) know that you could have one of the best websites with the best content out there, but your slow load time kept them from experiencing your website.
This makes page speed even more crucial. Website speed can keep users from entering your site in the first place, which means they won’t learn about your business, see your products and services, or read your informative, beneficial information. Most of all, they won’t convert.
Is mobile involved?
In January 2018, Google announced its Speed Update, which says that mobile speed is now a ranking factor. Because of this, both your desktop and mobile rankings can change due to site speed.
This means that when dealing with website speed optimization, it’s crucial to keep mobile in mind as well.
Optimizing page speed for mobile devices works the same way as it does on a desktop. And of course, you want to ensure that your site is mobile-responsive in the first place! This means that your website is effective and easy to use on smaller screens, too!
Site speed optimization isn’t a one-and-done process. Search engines continue to evolve, so your site must also keep up with these changes.
BSG offers two main packages – initial and ongoing – but there are a few important reasons you should consider ongoing page speed efforts:
As Google and other search engines continue to evolve, it’s crucial to your website’s success that site speed optimization is prioritized on an ongoing basis. In addition, site evolution (including plugin and CMS updates) requires you to keep up with page speed audits.
Site speed optimization is a technical service that requires dedicated time from expert developers to uncover hidden issues in code that may be slowing down your site.
You’ll likely see larger gains upfront and incremental gains over time, but small, incremental gains will keep your site’s page speed in check.
There are a lot of factors that can contribute to slow load, time including:
1. Sloppy HTML coding
Sloppy HTML code on the backend of your site is sure to slow down your page.
HTML code is what tells your page how to look when users view it on your website. The code is made up of all sorts of tags that tell the page how to work and what to do.
Every page on your website will have a page of code, and the larger and more complex your website is, the more complex your code will be. This is where it becomes easy for your code to become jumbled and sloppy.
In order to keep your pages loading quickly, it’s essential to ensure that there are no extra tags and that everything is referenced properly. Otherwise, it will take the server longer to read the code — causing a slow-loading site.
2. Huge, unoptimized graphics
Including graphics on your site is crucial to providing a great user experience. When you offer a whole page of information, for example, it’s important to break up all that information with some images, graphics, or video to ensure that the reader doesn’t get bored.
However, all the bells and whistles that you can add to your site pages in terms of graphics and videos can weigh your site down and cause it to load slowly.
Huge, high-resolution photos are one of the biggest causes of slow-loading pages.
So how do you ensure that your site provides a great user experience with graphics while keeping page load time fast? Optimize your graphics!
Consider using a tool like Kraken.io to condense your image files so that they’re not so bulky. It won’t change the visual size of the image, but it will condense the file size so that it doesn’t take as long to load on your website.
TIP: Stay away from TIFF and BMP files, and only use JPG and PNG files.
3. Too many redirects
Redirects occur when you want to replace all links to an old webpage with references to a new one. The redirects are bits of code placed within your .htaccess file in the server, and you can create as many as you need when you replace old pages on your site.
However, when you have tons of redirects on the same page, your site takes the time to reference the .htaccess file to find out the new location of where the link is pointing. This is essentially like loading links twice on your page, which ramps up page load time.
4. Server location and performance
One of the easier factors to understand is that the farther away your server, the longer it will take your website to load. That said, it’s important to be mindful of where your server is located. For example, if your business is based in the United States, don’t select a server in China.
In relation to server performance, you want to ensure that you have a high-quality website hosting service. Here’s how it works:
The quality of your server comes down to whether it’s shared or dedicated:
Wondering how you can get started optimizing your website speed? Here are a few of our favorite web optimization tools to help you gauge your site’s page speed and figure out what you need to do to improve it.
1. Google Search Console
When it comes to free tools to help you in your website speed optimization efforts, Google Search Console is probably the best of the best. It gives you all the valuable information you need to measure your website traffic in-depth, understand your site’s performance, and advise you on how to fix the most prominent issues on your website.
Google recently added the Core Web Vitals report to Google Search Console. The Core Web Vitals (CWV) are a set of metrics that Google recently introduced to measure user experience. The three web vitals are:
2. Pingdom
Pingdom provides a wealth of information when it comes to page optimization. First, it provides reports that are divided into four sections. It gives you information like a performance grade, the history of the page, an analysis, and so much more. They also provide suggestions for where you can make improvements to your website.
If you’re interested in gaining insight into the speed of your websites from different places in the world, Pingdom allows you to gauge your page speed from Dallas, Melbourne, San Jose, and Stockholm, Sweden. This is extremely helpful if you have clients around the world.
3. BSG SEO Checker
At BSG, we have created our own proprietary SEO checker tool that can help make recommendations as far as page optimizations.
With our tool, you’ll be able to input the URL of your website, along with the keyword you want to check for, and your email. When you input your email, you’ll get a full PDF copy of the results.
One of the best things about the tool? You can add a competitor’s URL to compare how it’s performing in contrast to yours!
When you receive your custom PDF document, you’ll not only gain insight into your page speed, but a collection of other metrics, including image analysis, title and description tag audit, copy and code analysis, and so much more.
Site speed optimization can cost anywhere between $50 and $12,000, depending on various factors.
Every agency will charge something a little different for their website speed optimization services. Not only that, site speed optimization cost could vary based on agency experience, tools used, and so much more.
