Industry average: 50%
Scalable solutions
Industry specialists
Proven
Industry average: 72%
Project management
ROI tracking
Diverse skillsets
Industry average: 72%
Project management
ROI tracking
Diverse skillsets
Voice search optimizationBy 2024, voice searches account for more than half of all online searches.
As more people use voice search technology to find service providers near them, you want to make sure your ad content is optimized for voice search.
At BSG, all of our Local Services ad management plans include voice search optimization to help you connect with more qualified leads. So, you won’t have to worry about missing out on qualified leads and revenue.
Budget managementWhen you partner with our paid ad specialists, you’ll be able to maximize your ad spend and reach your unique business goals.
We want to make the ad process as stress-free as possible, so you can let us do the heavy lifting to ensure you get the highest ROI. With BSG as your Google Local Services ad partner, you can rest easy — you’ll never need to worry about exceeding your campaign budget.
Budget managementAd management plans from BSG include review solicitation through the Google Local Services platform.
A whopping 88% of people trust reviews from consumers as much as they trust recommendations from friends and family members. Reviews are crucial for increasing foot traffic to your local business — and with BSG, you’ll get the social proof you need to boost leads and revenue.
Custom reportingWe also offer custom ad reporting, so you’ll always know exactly where your money goes.
In addition, you’ll receive help outlining and implementing needed tweaks to your ad campaigns to drive even better results. Our basic plans include monthly reporting, and you can upgrade to our aggressive or market leader plans to receive automatic monthly cloud updates.
Dedicated local marketing expertWhen you work with us, you’ll have access to a local marketing expert, dedicated to the success of your ad campaigns. Powered by our industry-leading expertise, you’ll receive help driving relevant leads, conversions, and revenue for your local business.
Geographic targetingOur ad management solutions feature advanced geographic targeting to help you reach ideal customers.
Easily connect with leads in profitable geographic zones near your local business. Geographic targeting helps you maximize your ad budget and connect with the most valuable customers near you.
Boost in SEO Traffic
for a single page with data driven keyword enrichment
Setup by BSG
To give you the best data and report foundation
Rely on your dedicated BSG team, which will include a dedicated account manager, Google LSA specialist, SEO and PPC experts, and more to manage your digital ad campaigns.
Capture more leads and revenue from Google Local Services ads with a data-driven strategy led by our award-winning team, and help fuel your business’s growth.
Deliver the results needed to drive business growth, from qualified leads to closed sales, with Google LSA services that prioritize your marketing goals and company objectives.
Looking to do more with your digital presence? BSG is a full-service agency that can deliver custom solutions for pay-per-click, search engine optimization, web design, and more.
Your business is Unique, from your objectives to your industry. That’s why our dedicated SEO experts starts by researching:
Based on our research (and your inputs) our SEO experts will learn how how your customers searchs for the businesses and build a recommendation strategy for achieving your SEO – and business Goals.
With BSG’s comprehensive SEO offerings, optimizing for more than 200 factors search engines use to generate search results is easy. Your dedicated SEO team will take care of:
Since BSG is home to not just SEO team but also web developers, content creators, developing and implementing above SEO tasks om your website and webpages are easy
keyword targetting is critical to online visibility and driving revenue from search engines.
That’s why our SEO strategy will focus on targeting relevant keywords that:
Besides looking at new potential keyword to target, your dedicated SEO expert will conduct keywrod research for new, high-value opportunities that will help users find your business online.
Your back-link profile is one of the most influential factors in your ranking in Google and other search engines. However, link building is one the most difficult things to optimize for-but not with our SEO services.
That’s because we maintain one of the most well-connected earned media networks, helping businesses across specialized industries attract relevant links from reputable sites.
With a powerful backlink profile, your business can rank higher (and easier) for high-value keywords that captures and convert traffic.
You’re looking to drive more than traffic from search engines – you’re looking to drive revenue, too.
That’s why our SEO service includes Conversion Rate Optimization (CRO).
With SEO, plus the expertise of our CRO team your business can capture and convert more traffic from search. Our CRO team will look for opportunities vua Google Analytics, ROI tracking, conversion path analysis, call-to-action improvements, and more.
Confirm your eligibilityBefore you get too ahead of yourself, you must check to make sure your business is eligible for Google Local Services ads. As stated previously, this feature is only available to certain industries in a certain number of cities.
You can verify your eligibility on Google’s Local Services sign-up page. Once you have your eligibility confirmed, that will take you to the next step.
Create a business profileThe second step is to create your business’s profile. This is a key part of your ad because it determines where your ad will appear in search results.
BSG will help you apply, set up, and optimize your business profile.
Your profile determines which jobs match your Local Services. It’s important that you’re honest about the services you offer to ensure you only appear in front of ads that want your services. If you lie about some of your services, you’ll lose money on leads that contact your business for services you don’t offer.
In addition, you’ll want to specify the area where you want leads. If your business doesn’t take customers outside a 15-mile radius, you’ll want to specify that. It will prevent you from wasting money on leads that are outside your operation area.
You can also edit your weekly budget, business hours, service areas, and job types in your profile.
Add your license and insurance detailsGoogle will only allow legitimate companies to have a Google Local Services ad. You must upload your license and insurance information to your profile. All the paperwork for your business should be accurate and up to date.
Google will want you to provide your general liability insurance details, too. As long as your insurance is up-to-date, Google will approve you for the guarantee.
Set your budgetGoogle Local Services ads operate just like PPC. You need to set a budget to state how much you want to spend to run your ads. This is a monthly budget that you can change as you require.
Keep in mind: You only pay when customers call or message your business. Your budget should be based on how many customers you want to receive or how many you can handle within a month’s time.
Follow up with leadsWhen you launch your ads, you’ll start getting leads for your business. It’s important that you follow up on these leads when they contact your business. You have three options:
With BSG as your ad partner, you can easily monitor lead flows and control your budget through the platform to help you get the best results.
If this process sounds daunting, don’t worry. BSG can help. Just share your contant details below.
When a user conducts a search for a local service, they generate a list of local businesses that offer that service. The Google Local Services ads appear side by side at the top of the results, followed by the PPC ads and Google Map listings.
People who are interested in your products or services will find your listing immediately. They can contact your business and book your services straight from this ad. Google gives your audience the option to call or send a message when they find your ad.
It’s important to note that these ads aren’t meant to replace traditional search ads. The goal is to put Google-verified businesses first to help people find trustworthy businesses first.
Google Local Services ads are also restricted to certain areas. This service can mostly be accessed by businesses that operate in bigger metro cities, such as Philadelphia, Los Angeles, and New York City. While it is expected that this will expand over time, it is currently restricted to more popular cities.
If Google Local Services ads are available in your area, you can see them on mobile, tablet, and desktop.
One of the most notable features of a Google Local Services ad is the Google Guarantee badge. When you sign up for Local Services ads, you automatically apply for the Google Guarantee. This badge helps you build a great reputation with your audience.
To earn this badge, you must pass Google’s background check and have your license and insurance details verified. This is to ensure that you are a legally operating business that has the necessary insurance if something goes awry. As long as you are a legitimate business that is up-to-date on all your paperwork, you can easily obtain this badge.
So, what exactly is the Google Guarantee?
There are numerous benefits you’ll reap from using Google Local Services ads.
1. You reach more valuable leads
Google Local Services ads drive valuable leads for your business. You will obtain leads and people will book your services. People trust Google’s local ads, so they are more inclined to book your business.
2. You can track your appointments
It’s easy to track your appointments and see how many people are booking your business. Google even gives you the option to pause your ads if you’re booked solid and resume them when business slows down.
3. Your business will be seen first
Being seen first can mean the difference between obtaining leads and losing them to the competition. Since Google Local Services ads appear at the top of all the results, you ensure that leads see your business first.
4. You build trust with your audience
The Google Guarantee builds confidence in your business. This can have an impact beyond your Google Local Services ad.
5. You only pay for valid leads
Google will only charge you if you obtain leads that are seriously interested in your business. If someone sends a text or email, makes a call, or leaves a voicemail, you will be charged for that lead. You aren’t charged for people who view your ad and don’t contact your business.
6. You will reach more voice search customers
If someone’s bathroom is currently flooding, they aren’t going to take the time to pull out their phone and find a local plumber. They’ll rely on a voice search device and ask them to contact a local plumber. By having a Google Local Services ad, those voice search customers are more likely to be directed to your ad.
7. You will need to conduct minimum maintenance
These Google ads don’t require keyword research or ad testing. Your ad is automatically triggered based on how people search. Google will determine if your ad fits the bill, whether some searches “plumber” or a phrase like “leaky faucet under sink.”
